This is really funny guerilla marketing! This human shaped billboard was creating by Mother London, an eccentric advertising agency. A gargantuan female is taking her photograph at the picture booth in a mall in London with her massive lower back tattoo exposed.
This is one of a series of imaginative sculpture ads that were done for London Ink, a reality TV show featured on Discovery Channel’s Real Time channel. The premise of the show is based on a tattoo shop owned by Louis Molloy and the tattoo culture in London.
